Problem
Samosa & Co., a vibrant café known for its unique twist on classic snacks, had all the right ingredients for success but faced challenges converting their online presence into real-world foot traffic. Despite offering a delightful range of food, the café struggled to attract younger crowds and generate excitement in-store. Their digital platforms didn’t effectively reflect the café’s quirky vibe or communicate promotions in a way that sparked immediate interest. The need for more engaging, relatable content and targeted campaigns became clear to build awareness and drive footfall among local food lovers.
Solution
We partnered with Samosa & Co. to amplify their digital presence and drive more in-store visits. Through targeted geo-specific Instagram and Facebook ads, influencer collaborations, and limited-time promotions, we created campaigns that built curiosity and urgency. Snackable content—featuring mood-based visuals, funny reels, and engaging hashtags like #MoodForMunchies captured attention while encouraging local foodies to share and participate. User-generated content contests sparked even more excitement. The result? A surge in foot traffic, increased orders, and a fun, energetic café atmosphere that matched their vibrant brand personality.
Services
- Social Media Marketing
- Influencer Marketing
- Content Writing
- Copywriting