Problem
DAIICT, a renowned tech university, recognized the need to revitalize its online presence to better reflect its dynamic campus life and academic excellence. While the university offered top-tier education, its digital platforms were underutilized, failing to showcase the vibrant atmosphere of the campus and the achievements of its students. The content lacked a student-centric focus and failed to engage prospective students in a meaningful way. The university sought a strategy to communicate its value, build excitement, and create stronger connections with future applicants.
Solution
We collaborated with DAIICT to develop a content strategy centered on authenticity and student experience. Our approach included sharing real student stories, alumni achievements, and highlights of campus life, all wrapped in a visually compelling and relatable narrative. We utilized creative formats, from reels to interactive posts, to bring the university’s strengths in tech education to life. By fostering a community-driven digital identity, we enhanced engagement and visibility, making DAIICT's online presence more vibrant, engaging, and aligned with its prestigious academic culture. The results? Increased interaction and stronger appeal to prospective students.
Services
- Google Ads
- Meta Ads
- Social Media Marketing
- Influencer Marketing
- Content Writing
- Copy Writing